Seagram´s
NY Hotel

Seagram’s NY Hotel is the perfect example of how to transfer an advertising campaign to the real world. In this case: That’s the NY Life. So far we’ve opened six hotels throughout Spain, where you can enjoy authentic experiences imported straight from New York. The Big Apple’s best cocktail bars and restaurants; jazz from the legendary Blue Note club; New York cinema sessions; and appointments with barbers to the stars—among many other experiences.

This campaign has generated over 1,000 media reports, boosted brand awareness by more than 10 points, and allowed over 120,000 consumers to experience the New York lifestyle firsthand.

Audi Q8.
The eighth dimension

In 2018, Audi asked us to create an event to launch their newest model: the Q8. We created a movie—along with several events, of course—that allowed the brand to make more noise for a much longer period of time.

The Eighth Dimension was directed by Kike Maíllo and featured Najwa Nimri, Alberto Ammann, Javier Pereira and, of course, the Audi Q8.

We filmed it, presented it at the San Sebastián International Film Festival, celebrated the grand premiere at Callao in Madrid, and then made it available to the public online and on Movistar Plus.

Just one more way of using storytelling to reach as many people as possible.

Uber
Karaoke

Christmas is the busiest time of year for ride requests, and Uber wanted a way of connecting with their customers that would generate PR coverage and make a splash on social media. The solution? Let Uber customers sing the most-played Christmas song in the history of Spotify-"All I Want for Christmas Is You"-to get a chance to meet Mariah Carey in person.

The results speak for themselves: more that 25 press appearances, including the most influential lifestyle magazines, and highly positive brand association on social media, with a reach of over 2 million and more than 500 mentions encouraging the brand to do more things like this. A resounding success.

Corona Save
The Beach Hotel

When we think of Corona, white sandy beaches, the
sun and crystal clear waters come to mind. This is why
every year we develop a corporate social responsibility
initiative focusing on recovering European beaches and
raising awareness among millions of citizens of
the need to care for our coasts. In 2010 we came up
with the idea of creating the first hotel in the world
made entirely out of rubbish. For this project we worked hand
in hand with international artist HA Schult. The hotel
has travelled the world and has achieved record
results in terms of publicity.

LONDONIZE
BY BEEFEATER

Through Londonize by Beefeater we have brought true London
flavour to each corner of our country thanks to the
organisation of 12 iconic events such as Beefeater London Fashion
or the Beefeater London Market. We are the first agency in the
world to take the Camden Lock and Portobello markets outside
of England, we've recreated Ascot races, mythical cabs have
travelled across Spain, we dived into punk and paid tribute to
Philip Treacy. World renowned celebs like Jade Jagger, Boy George,
Malcolm McLaren and Joseph Fiennes have taken part in our project to
bring the true London spirit to Spain.

Restorán Mahou

Mahou Cinco Estrellas wanted to commemorate the 100th anniversary of its mythical restaurant. 
We decided to reopen it, bringing together 18 Michelin-starred chefs in the kitchen for a perfect combination of beer,
history and haute cuisine. The restaurant was fully booked for the month it was open,
with thousands more people on a waiting list, hoping for a table in the only restaurant in the world
with 26 Michelin stars. Bravo!

Chivas XV

What began as a brief to organize the launch event for the new Chivas XV ended up turning into something much bigger. José María Manzanares, the ambassador selected for the party wound up as the star of the Chivas XV launch campaign, and the launch event became a glamorous premiere night at the heart of Gran Vía—whose grand finale culminated in an incredible reveal.

COREGA
VIVE A TOPE

We took 50 grandparents with false teeth for a 24-hour party in Ibiza
to show that with Corega nothing can stop you.
Two national TV channels joined in the fun and
the family members followed their
progenitors’ adventures live on social networks.

AUDI
LAUNCH Q2

Audi asked us for an untaggable event to launch its main release for 2016: The Q2.
We contracted the worldwide founder of Street style, The Sartorialist,
and the best cabaret experience in the world, Lío Ibiza.
Only the crème de la crème were invited to the party...
and what a party it was. The first presentation of a car
in which the audience spontaneously invaded the stage to
share their experience online.

Waterland
by Pullmantur

In 2017, Pullmantur is launching Waterland, Spain’s first electronic music festival on the high seas.
Waterland will mark the first collaboration among three of the country’s top electronic music clubs:
Fabrik, elRow and Café Mambo Ibiza. They’ll combine their equipment, entertainment and DJs
to fuel a festival like no other. The seven-day party offers a different experience
every night—all of it on board a ship bound for Ibiza!

JAMESON
APARTMENT

We organised the first theatre production in history
staged not in theatres but in consumers’ homes. In 48 hours
we sold all the tickets on the internet and we received
rave reviews from the media.

NH
Deroombing

In 2008 we took advantage of the complete refurbishment of the
NH hotel chain to create a revolutionary stress-relief
therapy that has become globally known as: deroombing.
This original therapy created by El Señor Goldwind consisted of
inviting a group of clients to demolish with hammers an old
hotel of the chain to jump-start the international refurbishment plan of their hotels
and thus provide their clients with new and more comfortable hotel
rooms. Over 70 media corporations coveredn the
event throughout the planet and the deroombing initiative
became a Newsmaking reference in corporate communication
manuals.

HBO
España

HBO España is here. The largest and most prestigious producer of television series has arrived in Spain.
We converted Madrid’s most legendary club into a theatrical spectacle that recreated images from some of the network’s most popular shows.
The event was attended by three HBO superstars: Sarah Jessica Parker (Divorce), Jeffrey Wright (Westworld)
and Liam Cunningham (Game of Thrones).

Movida Corona

El Señor Goldwind has been the promoter of the greatest
DJ contest in Europe: Movida Corona. Since 2008,
the agency annually has coordinated this competition in
which the stardom of electronic music and
rising stars that later shine throughout the dance floors of the
world meet. Just in 2012, 22 countries took part and
we registered over 3,000 DJs. The contest's sponsors
include Fedde le Grand, Felix Da Housecat,
Benny Benassi, Tocadisco, Martin Solveig, Roger Sánchez,
Wally Lopez and Bob Sinclar.

0,0 Citizen Tour

San Miguel 00 sponsored the 2014 FIBA Basketball World Cup
and commissioned us the development of a Newsmaking campaign
to achieve two goals: capitalize their sponsorship of
the World Cup and show their commitment with basketball lovers.

What did we do? We toured Spain bouncing
a basketball, stopping just to sleep. The Gasol brothers,
the national team coach, the mayors of the main Spanish
cities and 1,000 volunteers chosen through social networks
took turns during the 40-day campaign in which we travelled
across 60 Spanish cities and 5,200 kilometres. Newscasts
of ALL the national networks covered the event.

Amena
Snowboard
Open Madrid

We took on the challenge to create a jump ramp of epic proportions
in the Spanish capital city, and we organised the first
international Snowboard championship in Madrid for Amena.
For this, we installed a 32 meter ramp and created
150 tonnes of snow that sport lovers and fans alike would enjoy.
This spectacular initiative was completed with a concert programme
and many other surprises that made this event
THE event of the year.

MAHOU. JUNTOS
125 AÑOS MÁS

How do you explain the 125-year history of Mahou San Miguel?
In 30 minutes, the time it takes to have a beer. The producers
of major acts such as 'The Hole' and 'Today I Can't Get Up'
helped us to achieve this during a nationwide tour
which included 500 shows in a theatre with six stages.

SIN Riders

A squad of Harley riders crossed Spain to raise awareness
on the consumption of alcohol-free beer when driving.

We chose six riders, six tough guys: the SIN Riders.
The goal was to ride across 5,500 Km throughout Spain
to share this message: On the road, alcohol-free
beer. They stopped on the main bars on the roads
and on the coast to invite drivers to a round of
alcohol-free beer, and inform them of the incompatibility
of alcohol consumption and driving. The campaign has
been backed by 16 institutions and road safety companies,
sectoral associations and associations of road victims.
The campaign obtained an accumulated
audience of 22,500,000 people.

Pullmantur
stars

To position Pullmantur Cruceros as the company with the best crew in the world,
we organised a casting to find the best 10 cruise animators in Spain.
The prize: 10 jobs in the company. The jury: Jaime Cantizano, Ángel Llacer,
David Bustamante, Nieves Álvarez and Anna Simón. Over 200 artists tried out,
including magicians, violinists, acrobats, contortionists, musicians, mimes
and many more...

Link Experts

World Duty Free Group needed an original idea to present its new Intranet
to its over 8,300 employees around the globe. For this, we breathed life into fictional characters,
the Link Experts, a team of six puppets representing the values of the brand:
Miss Marilyn, Malty, MimiValentini, Choccy and Belinda Duty and Nelson Free.

We designed their personality, their features and each of their costumes from scratch.
We then created a story so they would be the ones explaining the operation of this new tool.
No one ever said that being connected wasn't fun.

THE CHIVAS
STUDIO

The Chivas Studio is a pop space created by El Señor Goldwind
that has brought together the key opinion leaders in
Madrid and Barcelona, who have attended the most spectacular
experimental events of each season. Celebs, fashion shows,
concerts, gastronomy events and the best Scottish whisky
intertwine in a unique setting, always making you thirst
for more. Over 300 national and international celebrities have
visited the Chivas embassy in Spain.

Nuevo Beetle:
from 0 to 200
in 66 years

Volkswagen-Audi España set a challenge: presenting
the New Beetle, the most charismatic car in history, in society.
Using the slogan "from 0 to 200 in 66 years" we created a
time-travel exhibit in which 30,000 visitors
were able to step into the America of the '50s, enjoy
Woodstock, relive mankind's first trip to the moon and see the fall
of the Berlin Wall. It was a rocking success.