Number 1 in TripAdvisor
Number 1 in TripAdvisor, Seagram’s NY Hotel is the perfect example of how to transfer an advertising campaign to the real world. In this case: That’s the NY Life. So far we’ve opened six hotels throughout Spain, where you can enjoy authentic experiences imported straight from New York. The Big Apple’s best cocktail bars and restaurants; jazz from the legendary Blue Note club; New York cinema sessions; and appointments with barbers to the stars—among many other experiences.
This campaign has generated over 1,000 media reports, boosted brand awareness by more than 10 points, and allowed over 120,000 consumers to experience the New York lifestyle firsthand.
The eighth dimension
There are lots of
ways to present a car,
and the big screen is one of them
The eighth dimension
In 2018, Audi asked us to create an event to launch their newest model: the Q8. We created a movie—along with several events, of course—that allowed the brand to make more noise for a much longer period of time.
The Eighth Dimension was directed by Kike Maíllo and featured Najwa Nimri, Alberto Ammann, Javier Pereira and, of course, the Audi Q8.
We filmed it, presented it at the San Sebastián International Film Festival, celebrated the grand premiere at Callao in Madrid, and then made it available to the public online and on Movistar Plus.
Just one more way of using storytelling to reach as many people as possible.
Sing with Uber
and meet Mariah Carey
Christmas is the busiest time of year for ride requests, and Uber wanted a way of connecting with their customers that would generate PR coverage and make a splash on social media. The solution? Let Uber customers sing the most-played Christmas song in the history of Spotify-"All I Want for Christmas Is You"-to get a chance to meet Mariah Carey in person.
The results speak for themselves: more that 25 press appearances, including the most influential lifestyle magazines, and highly positive brand association on social media, with a reach of over 2 million and more than 500 mentions encouraging the brand to do more things like this. A resounding success.
Success is a blend
What began as a simple brief for organising the Chivas XV presentation event turned into a global launch. The versatile José Mari Manzanares—bullfighter, businessman, family man—starred in the campaign and hosted a glamorous party in the heart of Gran Vía.
AUDI Q2 #UNTAGGABLE
Audi Q2 product launch.
An #untaggable car deserved
an #untaggable party
When we came up with the launch for the Audi Q2 in Spain, we knew it had to be something untaggable. An experience that left its mark on everyone. World creator of The Sartorialist and street-style icon, Scott Schuman, joined forces with Lío Ibiza, the best cabaret club on the planet, to create something ineffable. Was it a dinner? A show? A presentation? An epic party? None of the 400 guests knew how to condense their feelings into one #word, apart from the overwhelming sense of... success.
These two practically simultaneous events in Madrid and Barcelona left guests wanting more. Even the President of Volkswagen Audi called them two of the best events the company has ever hosted.
Millions of Spaniards have travelled to London without even booking a flight.
The experience-based campaign, Londonize by Beefeater, broke brand awareness records across the spirits sector. We were the first global agency to export the Camden, Spitalfields and Portobello markets abroad and line the streets of Spain with emblematic black cabs. We recreated the Ascot racecourse, celebrated the 40th anniversary of punk with the founder of the Sex Pistols, and commemorated the 25th edition of London Fashion Week right here in Madrid. Spain was Londonized.
This groundbreaking anti-stress treatment
put the NH hotel chain
on the map worldwide
We made the most of the chain’s large-scale renovation project to launch a revolutionary anti-stress therapy that became renowned worldwide: roomolition.
The original idea was to allow a group of customers to smash up an old hotel’s installations. The goal? Let everyone know about the hotel chain’s international renovation plan for new and even more comfortable rooms. Over 70 international media outlets like CNN and the BBC covered the event, making ‘roomolition’ a smashing success and a benchmark for corporate communication.
0,0 Citizen Tour
5,200 kilometres bouncing a basketball
0,0 Citizen Tour
San Miguel 00 sponsored the 2014 FIBA Basketball World Cup
and commissioned us the development of a Newsmaking campaign
to achieve two goals: capitalize their sponsorship of
the World Cup and show their commitment with basketball lovers.
What did we do? We toured Spain bouncing
a basketball, stopping just to sleep. The Gasol brothers,
the national team coach, the mayors of the main Spanish
cities and 1,000 volunteers chosen through social networks
took turns during the 40-day campaign in which we travelled
across 60 Spanish cities and 5,200 kilometres. Newscasts
of ALL the national networks covered the event.
The Beach Hotel
If you don´t care after the beach, your holidays may end here
The Beach Hotel
When you think of Corona Extra, your mind is transported to sandy white beaches, the warm glow of the sun, and crystal-clear turquoise waters. To ensure this idyllic vision stays a reality for years to come, we led a CSR campaign to clean up European beaches and make millions of citizens aware of the urgent need to take care of our coastline. A few years ago we came up with the idea of building the world’s first hotel made entirely of rubbish. To bring it to life, we worked closely with global artist HA Schult. The hotel has travelled around the world and broke the record for most publicity results.
The only restaurant
in the world with 26 Michelin stars
Mahou Cinco Estrellas wanted to commemorate the centenary of the mythical eatery it opened in 1915. So we decided to ‘reopen’ it by bringing along 18 Michelin-starred chefs to cook in its iconic kitchen. The perfect combination of beer, history and haute cuisine. The restaurant was completely sold out for the entire month, with thousands of people joining the waiting list to try and snatch a coveted spot in history: dining at the only restaurant in the world with 26 Michelin stars. Our compliments to the chefs!
The firts play
hosted in consumers homes
We organised the first theatre production in history
staged not in theatres but in consumers’ homes. In 48 hours
we sold all the tickets on the internet and we received
rave reviews from the media.
DJ battle in the world tastes like Corona and fresh lime.
We came up with, produced and coordinated this global contest that brought together the big dogs on the electronic music scene and the hungry newcomers that later made their mark on the global stage. The battle travelled 22 countries over the course of six years, featuring over 20,000 DJs in approximately 500 events in Europe and the Middle East. Bob Sinclair, Fedde le Grand, Martin Solveig, Roger Sánchez and Wally López were just some of the contest’s famous sponsors.
Spain´s firts open sea
electronic music festival
In 2017, Pullmantur is launching Waterland, Spain’s first electronic music festival on the high seas.
Waterland will mark the first collaboration among three of the country’s top electronic music clubs:
Fabrik, elRow and Café Mambo Ibiza. They’ll combine their equipment, entertainment and DJs
to fuel a festival like no other. The seven-day party offers a different experience
every night—all of it on board a ship bound for Ibiza!
The water remedy
‘Original remedies to change the world.’
The water remedy
Garnier Original Remedies wanted to showcase their commitment to sustainability, and asked us to design a new way for them to launch their products, generate a buzz in the media, and strengthen their brand—all the while educating millions of consumers about the environment.
We created a solution to save on billions of water, with the video becoming Garnier’s most-watched video in Spain to date.
from 0 to 200
in 66 years
Time travelling through the eyes of the most charismatic car in history.
from 0 to 200
in 66 years
With the slogan ‘0 to 200 in 66 years’, we created a retro retrospective that took 30,000 visitors on a journey through time: from America in the 50s, to Woodstock, to the first trip to the moon and the fall of the Berlin wall. An all-round success.
HBO Spain is here
‘HBO Spain is here’. We chose this slogan to announce the arrival in Spain of the most prestigious fiction factory in the world. We transformed a famous Madrid club into a spectacular studio that recreated images from some of the channel’s most iconic series. The event featured an impressive cast of HBO stars, including Sex and the City’s Sarah Jessica Parker, Jeffrey Wright from Westworld, and Liam Cunningham from Game of Thrones.
The first snowboard competition in the world celebrated in the centre of a great city.
We rose to the challenge of creating a huge ramp in the capital of Spain, and organised the first international snowboarding contest ever to be held in Madrid city. We installed a 32-metre-high ramp and brought in 150 tonnes of snow to the delight of athletes and fans alike. The spectacular activity was complemented by a full programme of concerts and other surprises that made this the most popular event of the year.
The event was covered by Spain’s top newspapers and national TV channels.
VIVE A TOPE
Calling all seniors!
You ready for a 24-hour party in Ibiza?
VIVE A TOPE
To celebrate Corega’s global campaign, we launched a promo to take 50 elderly partiers on a 24-hour rave in Ibiza with the slogan: ‘Live your best life.’ The winners were chosen from an online casting call. To reassure their families that their loved ones were well cared for, the whole experience was broadcast live on YouTube and two national TV shows joined us on the trip.
6 tough bike Riders drinking
non alcoholic beer
A squad of Harley riders crossed Spain to raise awareness
on the consumption of alcohol-free beer when driving.
We chose six riders, six tough guys: the SIN Riders.
The goal was to ride across 5,500 Km throughout Spain
to share this message: On the road, alcohol-free
beer. They stopped on the main bars on the roads
and on the coast to invite drivers to a round of
alcohol-free beer, and inform them of the incompatibility
of alcohol consumption and driving. The campaign has
been backed by 16 institutions and road safety companies,
sectoral associations and associations of road victims.
The campaign obtained an accumulated
audience of 22,500,000 people.
The best cruise crew in Spain.
Themed cruises are riding a wave of popularity. So we decided to ride that wave with a festival that brought together the best clubs in Ibiza to offer seven days of partying at sea on a boat bound for Ibiza.
The embassy of the best Scottish whisky. A meeting point for international Jet Setters.
The Chivas Studio is a pop space created by El Señor Goldwind
that has brought together the key opinion leaders in
Madrid and Barcelona, who have attended the most spectacular
experimental events of each season. Celebs, fashion shows,
concerts, gastronomy events and the best Scottish whisky
intertwine in a unique setting, always making you thirst
for more. Over 300 national and international celebrities have
visited the Chivas embassy in Spain.
The Mexican tsunami that conquered Ibiza and Formentera.
We created the largest promotional marketing campaign that Corona has ever held in Europe with two clear objectives: to boost sales in 22 countries and to become the Pityusic Islands’ most memorable brand.
Some of our partners on this epic trip included the airport, the ferries between Ibiza and Formentera, the best beach clubs, and the iconic Lío, Pachá and Hotel Destino.
Breaking barriers with brand parties.
Swedish House Mafia lent their image and sound to Absolut Vodka’s latest launch, and we transported this futuristic vision to over 500 premium venues throughout Spain.
Bright-eyed and bubbly brewers.
In 2020, Mahou San Miguel entrusted us with their most ambitious internal communications event: bright-eyed and bubbly brewers. The goal? To make employees even prouder to work at San Miguel, one of this Spanish giant’s most important beers. We created two fictional faces to represent each and every brewer that is an essential part of the San Miguel family.
Virtual Convention 2021
We will never again use PowerPoint.
What we want to do now is make the audience fall in love
An unconventional convention
‘We will never again use PowerPoint. What we want to do now is make the audience fall in love’. This was the brief we created alongside one of our most daring clients. And that’s just what we did. We threw out tons of slides to create a TV programme that offered audiences an intimate look at the company’s goals. Often the best ideas begin with a casual conversation. Carme Chaparro helped us bring the experience to life.
The World Duty Free
World Duty Free Group needed an original idea to present its new Intranet
to its over 8,300 employees around the globe. For this, we breathed life into fictional characters,
the Link Experts, a team of six puppets representing the values of the brand:
Miss Marilyn, Malty, MimiValentini, Choccy and Belinda Duty and Nelson Free.
We designed their personality, their features and each of their costumes from scratch.
We then created a story so they would be the ones explaining the operation of this new tool.
No one ever said that being connected wasn't fun.
ANOTHER 125 YEARS
Mahou San Miguel, the internationally renowned and leading Spanish beer, entrusted us to help them celebrate their 125th anniversary.
125 AÑOS MÁS
Mahou San Miguel, the internationally
renowned and leading Spanish beer,
entrusted us to help them celebrate
their 125th anniversary. A huge responsibility and an honour. We decided to reach out to Yllana, the theatre company known for its hits likeThe Hole and Hoy no me puedo levantar. We created a travelling show that toured Spain and helped employees and their families fall in love all over again with the company’s history and its most iconic brands. Cheers!
Kilómetros de pizza
Dare to devour two metres
Kilómetros de pizza
‘Dare to devour two metres’. That’s the slogan of this revolutionary pizza chain and the tip of the iceberg when it comes to our creative and strategic work with this ambitious pizzeria. Right from the very beginning, Kilómetros de Pizza entrusted us with crafting their brand, directing their communication strategy, producing their campaigns, managing their media purchases, and designing their restaurants nationwide.
In search of glory.
In the midst of the COVID-19 health crisis, boxing has become the exercise of choice throughout Spain. Three Spanish businessmen had a vision: create the first premium TV platform dedicated entirely to Spanish boxing. Their motto? In search of glory.
And that’s how Emporio Boxing was born. We created the brand and designed the content model for TV, and we are currently preparing a series of 12 boxing events to celebrate the platform’s launch around the world.
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