Youtube
Works Awards
The first gala in history filmed and broadcast live... in sequence shot!
Youtube
Works Awards
The awards for the most innovative advertising of the world's #1 content platform have a name: YouTube Works Awards. And here... “everything happens inside.” A dozen creative minds working for six months on devising an hour-long show in film format. Every shot is studied in detail. A show where the 200 professionals behind the cameras put everything on the line. It's the most incredible and complex production in the agency's 22-year history.
Audi
Summit for Progress
Ideas to Start
The Future
(but for real)
Audi
Summit for Progress
At the Palacio de Cibeles in Madrid, the Audi Summit for Progress brought together visionaries from different areas who are transforming the future of humanity.
A historic day that could be followed both in situ and via streaming, where industry leaders presented ideas that are transforming the world towards a more sustainable future. Prestigious speakers included business leader Paul Polman, engineers and architects of the stature of Ties van der Hoeven, Kongjian Yu and Kunlé Adeyemi; the renowned photographer Sebastiao Salgado; and Spanish innovators such as Paula Ulargui, Manuel Jiménez and Rodrigo García, all of whom spoke of facts, not fantasies.
VINCCI
SUITE
The first hotel in history where you can spend the night at FITUR.
VINCCI
SUITE
We succeeded in making Vincci Hotels the brand with the greatest media exposure and visibility at Fitur 2024, the world's most important tourism trade fair. This year's event brought together more than 9,000 exhibitors and it was no surprise that only one managed to make all the headlines: Vincci Suite, by Vincci Hoteles.
• A groundbreaking idea that allowed a select number of lucky people to embark on a unique and once-in-a-lifetime experience without leaving FITUR.
• The initiative set a record in terms of reach in the history of Vincci Hoteles campaigns and generated some simply mind-blowing sales records.
La Gran
Golfada
YOUR GOLF. ONE TRIP. A THOUSAND STORIES. ONE FESTIVAL
La Gran
Golfada
More than 700 Golf vehicles of all generations and 2,500 people gathered at an airfield to celebrate the first 50 years of this icon.
A trip to the first festival in history where your ticket is your Golf, and where you can share a thousand stories and experiences that will remain forever engraved in the memory of everyone who attends.
This is, in essence, what we call "The Great Golfada"; the celebration of all that is eternal.
Circularity
Day
GOING IN CIRCLES
IS THE ONLY WAY
TO MOVE FORWARD
Circularity
Day
We brought together the most brilliant Spanish thinkers who are leading the field of circularity at the global level. All of this in a unique and inspiring natural environment, generating 0 waste and proving that going in circles is the key to keeping the world moving forward.
MACARONESIAN
GIN
A wild incentive trip to present the world's first gin distilled with volcano water.
MACARONESIAN
GIN
The trip's main theme was the search for the hidden essence of the world's first gin distilled with volcano water, which was attended by the most important distributors from all over Spain.
The challenge of surprising people who are used to traveling around the world prompted us to turn this experience into a real-world adventure film which, for 48 hours, gave participants the chance to take part in activities on land, at sea and in the air at 9 different locations with the interaction of more than 20 actors, including three groups performing activities at the same time.
A huge logistical feat that resulted in the attendees describing it as the best incentive trip carried out by Grupo Varma in its 70-year history.
Dewar’s
Experimenta
A whiskey shop for curious minds.
Dewar’s
Experimenta
A whiskey shop for curious minds.
Seagram´s
NY Hotel
Number 1 in TripAdvisor
Seagram´s
NY Hotel
Number 1 in TripAdvisor, Seagram’s NY Hotel is the perfect example of how to transfer an advertising campaign to the real world. In this case: That’s the NY Life. So far we’ve opened six hotels throughout Spain, where you can enjoy authentic experiences imported straight from New York. The Big Apple’s best cocktail bars and restaurants; jazz from the legendary Blue Note club; New York cinema sessions; and appointments with barbers to the stars—among many other experiences.
This campaign has generated over 1,000 media reports, boosted brand awareness by more than 10 points, and allowed over 120,000 consumers to experience the New York lifestyle firsthand.
Cepsa Callaow
let’s Gow
The largest carpool karaoke in Spain
Cepsa Callaow
let’s Gow
94% of Spanish people say that singing while driving improves their concentration on the road. And 96% say it avoids arguments with other drivers. Here's the story
Patrón El
Cielo Tequila
World presentation event
Patrón El
Cielo Tequila
The best super premium tequila in the world. Presented in Ibiza to the media, influencers and top key accounts worldwide
Audi Q8.
The eighth dimension
There are lots of
ways to present a car,
and the big screen is one of them
Audi Q8.
The eighth dimension
In 2018, Audi asked us to create an event to launch their newest model: the Q8. We created a movie—along with several events, of course—that allowed the brand to make more noise for a much longer period of time.
The Eighth Dimension was directed by Kike Maíllo and featured Najwa Nimri, Alberto Ammann, Javier Pereira and, of course, the Audi Q8.
We filmed it, presented it at the San Sebastián International Film Festival, celebrated the grand premiere at Callao in Madrid, and then made it available to the public online and on Movistar Plus.
Just one more way of using storytelling to reach as many people as possible.
Uber
Karaoke
Sing with Uber
and meet Mariah Carey
Uber
Karaoke
Christmas is the busiest time of year for ride requests, and Uber wanted a way of connecting with their customers that would generate PR coverage and make a splash on social media. The solution? Let Uber customers sing the most-played Christmas song in the history of Spotify-"All I Want for Christmas Is You"-to get a chance to meet Mariah Carey in person.
The results speak for themselves: more that 25 press appearances, including the most influential lifestyle magazines, and highly positive brand association on social media, with a reach of over 2 million and more than 500 mentions encouraging the brand to do more things like this. A resounding success.
AUDI Q2 #UNTAGGABLE
Audi Q2 product launch.
An #untaggable car deserved
an #untaggable party
AUDI
LAUNCH Q2
When we came up with the launch for the Audi Q2 in Spain, we knew it had to be something untaggable. An experience that left its mark on everyone. World creator of The Sartorialist and street-style icon, Scott Schuman, joined forces with Lío Ibiza, the best cabaret club on the planet, to create something ineffable. Was it a dinner? A show? A presentation? An epic party? None of the 400 guests knew how to condense their feelings into one #word, apart from the overwhelming sense of... success.
These two practically simultaneous events in Madrid and Barcelona left guests wanting more. Even the President of Volkswagen Audi called them two of the best events the company has ever hosted.
LONDONIZE
BY BEEFEATER
Millions of Spaniards have travelled to London without even booking a flight.
LONDONIZE
BY BEEFEATER
The experience-based campaign, Londonize by Beefeater, broke brand awareness records across the spirits sector. We were the first global agency to export the Camden, Spitalfields and Portobello markets abroad and line the streets of Spain with emblematic black cabs. We recreated the Ascot racecourse, celebrated the 40th anniversary of punk with the founder of the Sex Pistols, and commemorated the 25th edition of London Fashion Week right here in Madrid. Spain was Londonized.
NH
Roomolition
This groundbreaking anti-stress treatment
put the NH hotel chain
on the map worldwide
NH
Roomolition
We made the most of the chain’s large-scale renovation project to launch a revolutionary anti-stress therapy that became renowned worldwide: roomolition.
The original idea was to allow a group of customers to smash up an old hotel’s installations. The goal? Let everyone know about the hotel chain’s international renovation plan for new and even more comfortable rooms. Over 70 international media outlets like CNN and the BBC covered the event, making ‘roomolition’ a smashing success and a benchmark for corporate communication.
0,0 Citizen Tour
5,200 kilometres bouncing a basketball
0,0 Citizen Tour
San Miguel 00 sponsored the 2014 FIBA Basketball World Cup
and commissioned us the development of a Newsmaking campaign
to achieve two goals: capitalize their sponsorship of
the World Cup and show their commitment with basketball lovers.
What did we do? We toured Spain bouncing
a basketball, stopping just to sleep. The Gasol brothers,
the national team coach, the mayors of the main Spanish
cities and 1,000 volunteers chosen through social networks
took turns during the 40-day campaign in which we travelled
across 60 Spanish cities and 5,200 kilometres. Newscasts
of ALL the national networks covered the event.
Corona Save
The Beach Hotel
If you don´t care after the beach, your holidays may end here
Corona Save
The Beach Hotel
When you think of Corona Extra, your mind is transported to sandy white beaches, the warm glow of the sun, and crystal-clear turquoise waters. To ensure this idyllic vision stays a reality for years to come, we led a CSR campaign to clean up European beaches and make millions of citizens aware of the urgent need to take care of our coastline. A few years ago we came up with the idea of building the world’s first hotel made entirely of rubbish. To bring it to life, we worked closely with global artist HA Schult. The hotel has travelled around the world and broke the record for most publicity results.
Restorán Mahou
The only restaurant
in the world with 26 Michelin stars
Restorán Mahou
Mahou Cinco Estrellas wanted to commemorate the centenary of the mythical eatery it opened in 1915. So we decided to ‘reopen’ it by bringing along 18 Michelin-starred chefs to cook in its iconic kitchen. The perfect combination of beer, history and haute cuisine. The restaurant was completely sold out for the entire month, with thousands of people joining the waiting list to try and snatch a coveted spot in history: dining at the only restaurant in the world with 26 Michelin stars. Our compliments to the chefs!
JAMESON
APARTMENT
The firts play
hosted in consumers homes
JAMESON
APARTMENT
We organised the first theatre production in history
staged not in theatres but in consumers’ homes. In 48 hours
we sold all the tickets on the internet and we received
rave reviews from the media.
Movida Corona
The biggest
DJ battle in the world tastes like Corona and fresh lime.
Movida Corona
We came up with, produced and coordinated this global contest that brought together the big dogs on the electronic music scene and the hungry newcomers that later made their mark on the global stage. The battle travelled 22 countries over the course of six years, featuring over 20,000 DJs in approximately 500 events in Europe and the Middle East. Bob Sinclair, Fedde le Grand, Martin Solveig, Roger Sánchez and Wally López were just some of the contest’s famous sponsors.
Waterland
by Pullmantur
Spain´s firts open sea
electronic music festival
Waterland
by Pullmantur
In 2017, Pullmantur is launching Waterland, Spain’s first electronic music festival on the high seas.
Waterland will mark the first collaboration among three of the country’s top electronic music clubs:
Fabrik, elRow and Café Mambo Ibiza. They’ll combine their equipment, entertainment and DJs
to fuel a festival like no other. The seven-day party offers a different experience
every night—all of it on board a ship bound for Ibiza!
Garnier
The water remedy
‘Original remedies to change the world.’
Garnier
The water remedy
Garnier Original Remedies wanted to showcase their commitment to sustainability, and asked us to design a new way for them to launch their products, generate a buzz in the media, and strengthen their brand—all the while educating millions of consumers about the environment.
We created a solution to save on billions of water, with the video becoming Garnier’s most-watched video in Spain to date.
Nuevo Beetle:
from 0 to 200
in 66 years
Time travelling through the eyes of the most charismatic car in history.
Nuevo Beetle:
from 0 to 200
in 66 years
With the slogan ‘0 to 200 in 66 years’, we created a retro retrospective that took 30,000 visitors on a journey through time: from America in the 50s, to Woodstock, to the first trip to the moon and the fall of the Berlin wall. An all-round success.
HBO
España
HBO Spain is here
HBO
España
‘HBO Spain is here’. We chose this slogan to announce the arrival in Spain of the most prestigious fiction factory in the world. We transformed a famous Madrid club into a spectacular studio that recreated images from some of the channel’s most iconic series. The event featured an impressive cast of HBO stars, including Sex and the City’s Sarah Jessica Parker, Jeffrey Wright from Westworld, and Liam Cunningham from Game of Thrones.
Amena
Snowboard
Open Madrid
The first snowboard competition in the world celebrated in the centre of a great city.
Amena
Snowboard
Open Madrid
We rose to the challenge of creating a huge ramp in the capital of Spain, and organised the first international snowboarding contest ever to be held in Madrid city. We installed a 32-metre-high ramp and brought in 150 tonnes of snow to the delight of athletes and fans alike. The spectacular activity was complemented by a full programme of concerts and other surprises that made this the most popular event of the year.
The event was covered by Spain’s top newspapers and national TV channels.
COREGA
VIVE A TOPE
Calling all seniors!
You ready for a 24-hour party in Ibiza?
COREGA
VIVE A TOPE
To celebrate Corega’s global campaign, we launched a promo to take 50 elderly partiers on a 24-hour rave in Ibiza with the slogan: ‘Live your best life.’ The winners were chosen from an online casting call. To reassure their families that their loved ones were well cared for, the whole experience was broadcast live on YouTube and two national TV shows joined us on the trip.
SIN Riders
6 tough bike Riders drinking
non alcoholic beer
SIN Riders
A squad of Harley riders crossed Spain to raise awareness
on the consumption of alcohol-free beer when driving.
We chose six riders, six tough guys: the SIN Riders.
The goal was to ride across 5,500 Km throughout Spain
to share this message: On the road, alcohol-free
beer. They stopped on the main bars on the roads
and on the coast to invite drivers to a round of
alcohol-free beer, and inform them of the incompatibility
of alcohol consumption and driving. The campaign has
been backed by 16 institutions and road safety companies,
sectoral associations and associations of road victims.
The campaign obtained an accumulated
audience of 22,500,000 people.
Pullmantur
stars
The best cruise crew in Spain.
Pullmantur
stars
Themed cruises are riding a wave of popularity. So we decided to ride that wave with a festival that brought together the best clubs in Ibiza to offer seven days of partying at sea on a boat bound for Ibiza.
THE CHIVAS
STUDIO
The embassy of the best Scottish whisky. A meeting point for international Jet Setters.
THE CHIVAS
STUDIO
The Chivas Studio is a pop space created by El Señor Goldwind
that has brought together the key opinion leaders in
Madrid and Barcelona, who have attended the most spectacular
experimental events of each season. Celebs, fashion shows,
concerts, gastronomy events and the best Scottish whisky
intertwine in a unique setting, always making you thirst
for more. Over 300 national and international celebrities have
visited the Chivas embassy in Spain.
Corona Island
The Mexican tsunami that conquered Ibiza and Formentera.
Corona Island
We created the largest promotional marketing campaign that Corona has ever held in Europe with two clear objectives: to boost sales in 22 countries and to become the Pityusic Islands’ most memorable brand.
Some of our partners on this epic trip included the airport, the ferries between Ibiza and Formentera, the best beach clubs, and the iconic Lío, Pachá and Hotel Destino.
Absolut Greyhound
Breaking barriers with brand parties.
Absolut Greyhound
Swedish House Mafia lent their image and sound to Absolut Vodka’s latest launch, and we transported this futuristic vision to over 500 premium venues throughout Spain.
San Miguel
BRIGHT-EYED BREWERS
Bright-eyed and bubbly brewers.
San Miguel
BRIGHT-EYED BREWERS
In 2020, Mahou San Miguel entrusted us with their most ambitious internal communications event: bright-eyed and bubbly brewers. The goal? To make employees even prouder to work at San Miguel, one of this Spanish giant’s most important beers. We created two fictional faces to represent each and every brewer that is an essential part of the San Miguel family.
Pelayo
Virtual Convention 2021
We will never again use PowerPoint.
What we want to do now is make the audience fall in love
Pelayo
An unconventional convention
‘We will never again use PowerPoint. What we want to do now is make the audience fall in love’. This was the brief we created alongside one of our most daring clients. And that’s just what we did. We threw out tons of slides to create a TV programme that offered audiences an intimate look at the company’s goals. Often the best ideas begin with a casual conversation. Carme Chaparro helped us bring the experience to life.
Link Experts
The World Duty Free
Group's puppets.
Link Experts
World Duty Free Group needed an original idea to present its new Intranet
to its over 8,300 employees around the globe. For this, we breathed life into fictional characters,
the Link Experts, a team of six puppets representing the values of the brand:
Miss Marilyn, Malty, MimiValentini, Choccy and Belinda Duty and Nelson Free.
We designed their personality, their features and each of their costumes from scratch.
We then created a story so they would be the ones explaining the operation of this new tool.
No one ever said that being connected wasn't fun.
MSM. TO
ANOTHER 125 YEARS
Mahou San Miguel, the internationally renowned and leading Spanish beer, entrusted us to help them celebrate their 125th anniversary.
MAHOU. JUNTOS
125 AÑOS MÁS
Mahou San Miguel, the internationally
renowned and leading Spanish beer,
entrusted us to help them celebrate
their 125th anniversary. A huge responsibility and an honour. We decided to reach out to Yllana, the theatre company known for its hits likeThe Hole and Hoy no me puedo levantar. We created a travelling show that toured Spain and helped employees and their families fall in love all over again with the company’s history and its most iconic brands. Cheers!
Kilómetros de pizza
Dare to devour two metres
Kilómetros de pizza
‘Dare to devour two metres’. That’s the slogan of this revolutionary pizza chain and the tip of the iceberg when it comes to our creative and strategic work with this ambitious pizzeria. Right from the very beginning, Kilómetros de Pizza entrusted us with crafting their brand, directing their communication strategy, producing their campaigns, managing their media purchases, and designing their restaurants nationwide.
Emporio Boxing
In search of glory.
Emporio Boxing
In the midst of the COVID-19 health crisis, boxing has become the exercise of choice throughout Spain. Three Spanish businessmen had a vision: create the first premium TV platform dedicated entirely to Spanish boxing. Their motto? In search of glory.
And that’s how Emporio Boxing was born. We created the brand and designed the content model for TV, and we are currently preparing a series of 12 boxing events to celebrate the platform’s launch around the world.
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